JUNK FOOD ADS.   Term Paper ID:15686 Click to get this paper

Essay Subject: Pros & cons of commercials aimed at young children. First Amendment, ethical & health issues. Popularity of junk food, vulnerability of children to ad messages, products, research.... More...

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Paper Abstract: Pros & cons of commercials aimed at young children. First Amendment, ethical & health issues. Popularity of junk food, vulnerability of children to ad messages, products, research. Paper Introduction: The purpose of this paper is to discuss the pros and cons of junk-food ads targeted at children under 10. Each year American's consume millions of dollars of what has come to be known as "junk food." The crowds of people that line up at fast-food restaurants to buy Big Macs and Whoppers are evidence that these products are growing in popularity. Americans have discovered the appeal of fast food. It is convenient (you don't need to cook or wait for hours to be served), it is relatively inexpensive, it has a pleasing flavor, and it does fill you up. Fast foods are just one form of junk food. There are also the sugary cereals such as Frosted Flakes and Sugar Pops, dessert snacks such as Twinkies and cupcakes, and the salted snacks such as potato chips and Doritos. Many of these products have been around for a long time, some more than 20 years. The sweet Text of the Paper: The entire text of the paper is shown below. However, the text is somewhat scrambled. We want to give you as much information as we possibly can about our papers and essays, but we cannot give them away for free. In the text below you will find that while disordered, many of the phrases are essentially intact. From this text you will be able to get a solid sense of the writing style, the concepts addressed, and the sources used in the research paper. has come to be known of fast food It is convenient youdon't need also the sugarycereals such as Frosted Flakes and Sugar Pops for a long time somemore than years called junk food There are two example a single serving ofpotato chips has do have fiber protein and some of the vitaminsrecommended by vitamins and nutrients Another reason for linked to various diseases For example the bad for your teeth and All of these substances apart lifestyle People no longer have the time tends to be more satisfying Sugar foods is the advertising Americans has come under attack for its manipulationof the and our thought processes by the use ofinsights spenteach year by advertisers in an attempt persuaders Packard citing thestudy of the basic the study American childrenwere characterized as consumer By creating a demand for their products among children advertisers took his advice to heart and today stuffed animalsto robots and war-like machine guns Children's and reruns of old sitcoms CocoPuffs and Fruit Loops The children having seen the manipulatingadults into buying their products so are they many of those commercialson the children's junk-food ads have gathered evidence to supporttheir claims that these a way of life and at high temperatures It is also already too high in fat The NIH recommendsa daily intake Mac has about and a double Whopper has blood which can lead to arteriosclerosisand heart attacks Recent studies pancreatic cancer is also lower heartdisease diabetes and possibly some forms of cancer Despite and local televisionadvetising These ads which appear frequently during children'sprogramming salads which alledgedlyare made fresh all McDonald'sfor a meal given these assurances The vitamins and mosthave at least percent fiber which many on their health Sugar can leadto tooth decay and cavities problem intoday's video generation Researchers have found that children who questionnaires on the time spent onvarious activities Each child was order tocompare their levels of activity and obesity to previous obesity One obvious explanation for as reading did not lead toobesity the children to eat more of the wrongkinds accustomedto snacking on junk food is apt to continue that this greater vulnerability The younger kids theadvertising heroes such as Tony more resistant to it young kids asked about theirpreferences for seven types of chipcookies more often than did the older kids are so similar making them more vulnerable to to this criticism programmers have reduced the number percent in The content ofcommercials of the onesthey do see there are few educators and health officials about the effect are ethical and responsible andthat federal regulation is not required merely making thepublic aware of their products and the to have junk food they should not buy itfor harmfuleffects are under enormous pressure created by the ads that the number of such ads has and cons of junk-food commercials during youngchildren's programming children under to advertising also weighs suchproducts on children's programming Bibliography Advertising New York David McKayCompany Widebodies Health and Vulnerable Psychology Today May at children under Each year American's are evidence that these products are growing in flavor and it does fill you up Fast potato chips andDoritos Many of Why are these food products which have they fill the person up and cause weight is small or non-existant The sugary people who eat them for breakfast are getting can actually be detrimental to the consumer'shealth Many of and some forms of cancer The refined largequantities especially those with heart why does their popularity continue much easier tostop at McDonald's or psychological need and leave theperson craving serves to intensify the cravings and reinforce the the large scale effortsbeing made often with impressive success buying habits has beenrefined to a science over the past advertisers children under are a acts ofconsumption was particularly intense and a certain brand nameso that they will insist eater at is a Frosted Flakes eater for life products The most numerous ads are Foods and Kellog's are just a few Kids who with ads forMcDonald's Happy Meals and for ads profitable Just as advertisers in if all the ads were for products children actuallyneed value or areactually harmful to children's physical people fast foods such as fast-foodrestaurants cook with beef tallow ofHealth the problem with using beef tallow for cooking is fat intake by approximately percent A single fast-food meal a high percentage of fat is where the dietof most people is lower in fat this difference Ahigh-fat diet may dollars each year on advertising In McDonald's BurgerKing only thefreshest ingredients and high-qulaity percent beef but the adults whohear the commercials may be more less of a junk food than the fast foods Many content Sugar does make the cereal more appealing gain Thus sugary cereals and sugar snacks likecandy collecteddata on two large groups of children study followed up on kidsin the first watching In fact television watching off fewer calories But this doesnot ads for food especially the junk for these children confined to the present The eating itis the children and under who are especially to the ads which are them to wantthe certain product While older came to this conclusion after testing two groups of children The younger kids chose Choco-nuts astheir reward over ffect of the commercial and make choices consistent with for promoting potentially harmfulproducts to young children who are highly morning viewingtime in and percent in the Cornell University study snacks as compared to years before Thus children are is thebasis of the advertiser's defense of kidvid commercials ads and geared them away from harmful free speech and competition in the open marketplace They that are best for their kids or insight to understand the harm thatjunk food to thier children's wants and desires Therefore they argue by theadvertisers while a positive step does not go argument The harm caused by junk food heartdisease cancer obesity self-restraint Therefore ethical advertisers recognizing the Kid's TV Fewer Words from Our Sponsor Psychology Today Levy Fast Foods Are a Way of Life and Death The purpose of this paper is as junk food Thecrowds of people that line up to cook or wait for hours to be served dessert snacks such asTwinkies and cupcakes and The sweet foods in particular are popular amongchildren reaasons One isthat many of the sugary and approximately calories a sodium content of around mgs and a the USDA However they also have the labeling of these foods saturated fatsfound in many fast-food products have been may be the cause ofcertain types of cancer Salt from their other harmfuleffects have been linked or want to make the time to shop salt and fat are addictivesubstances that are bombarded daily with TVand radio ads for public into buying what it does not need or want gleaned from psychiatry and the social sciences The kind ofmass to push their products While changes taking place in the American character duringthe trainees Advertisers were beingurged to condition the werealso conditioning lifetime buying habits that would mean the Saturdaymorning cartoons are saturated with ads programming is alsosponsored by makers and sellers of junk for three or four hours onSaturday same ads over andover beg their parents to buy criticised for theirattempts to manipulate the tastes and desires programming or kidvid are not They point out foods are harmful Daniel Levy director of thecardiovascular laboratory at death The reason for this alarming statementis the flavorful and makes the foodmore appealing of fat around grams which would mean the a regularorder of McDonald's french fries has also suggest a correlation between highlevels of Since Japanis an industrialized nation with environmental pollution scientists the criticisms of fast food are trying to de-emphasize the negative aspects of theirproduct and day The advertisements claiming high quality andfreshness kids can have their cheeseburgersand fries the scientists believe can helpreduce the risk of cancer The It is also another form of empty calories watch many hours of TV aremore likely also evaluated for obesity according tothe The study concluded that thetendency for obesity increased about this finding is that kids who watch The reason researchers suggested is an inactive child in frontof of food Without enough exercise the habit as an adult While children of all ages are less able todistinguish between a commercial and the Tiger more than they do many realadults They are apt totake ads on blind faith Researchers at the snack foods both groups reported that Researchers explained thisdifference as resulting commercials Based on the evidence from these studies ofminutes devoted to commercials on Saturday as well as the amount junk-food ads This ability to of junk-food ads on children under To critics who point out thatthey still run commercials for advantages of them It is the jobof them The critics are not convinced by these arguments They to give in to theirchildren's demands for junk been reduced does not make the kidsany the forces claiming the ads against suchads It must be argued that the right of The Young and the Vulnerable Psychology Today May Fast Foods October Vance Packard The Hidden Persuaders New Ibid Kid's TV Fewer Words from Our Sponsor Psychology consumemillions of dollars of what popularity Americans have discovered the appeal foods are just one form of junk food There are these products have been around been around for so long andwhich are so popular gainbut have little or no nutritional value For cereals do littlebetter Many of them a lot of sugarthat they don't need along with the these foods have high concentrations of substances thathave been sugar added to thecereals and the dessert foods is problems kidney problems and highblood pressure togrow There are many reasons One reason is today's fast-paced rip open a bag of potato chips Psychologically junk food for more However the underlying factor in the popularityof junk junk-food habit Advertising of all kinds to channel our unthinkinghabits our purchasing decisions years Billions of dollars are special market for the hidden intensively encouraged byproduct makers at the moppet level In that their parents buy that brand and no other orso they hoped Madison Avenue for toys ranging from dolls and sit in front of the TVand watch cartoons all types of sugary cereals such as general have been attacked for for their health and development However and psychological health The critics of the hamburgers and french fries are because it is inexpensive and doesn'tbreak down that it adds fatto the American diet which is often has grams of fat or more Forexample a Big theincrease of cholesterol in the than that of Americans the incidence ofbreast colon prostate and also lead to obesity which increases the risk of and Wendy's spent million on network They recentlyexpanded their menu to include several kinds of willing to take the family to providehigh percentages of the recommended daily allowance of tochildren but it can have harmful effects bars may contribute to obesity in childrn a growing ages to and to Thechildren and their parents filled out age group when they reached the second group in as a predictor of obesityranked only second explain why other quieter activities such foods thatcan lead to obesity The ads prompt patternslearned in childhood are carried over into adulthood A child vulnerable There are fourreasons for loud and colorful They trust kids may understand the purpose ofadvertising and therefore be fourth-graders and eighth-graders After being such traditional favorites as M M's and chocolate theirbeliefs The younger children lack comparative skills especially whenthe choices vulnerable to such persuasion In response foundthat this figure had dropped to exposed to fewer commercials in general and Because of theconcern of parents junk-food products Theadvertisers offer this as proof that they don't force anyone to buy their products They are If they do not want their kids can cause their children Those who are aware of the that the commercials are unethical Furthermore thefact far enough In weighing the pros poor nutritional habits is well documented Thevulnerability of dangers of junk food should refrain from promoting July Packard Vance The Hidden Persuaders ScienceDigest April Ibid Ibid Widebodies Health October Advertising The Young to discuss the pros and cons of junk-food ads targeted at fast-food restaurants to buy Big Macs andWhoppers it is relativelyinexpensive it has a pleasing the salted snacks such as though adults also consume their share of Twinkies and FrostedFlakes salty snacks contain little more than emptycalories This means that high percentage of fat Comparatively the amount of vitaminsand nutrients a high sugar content Therefore as junk foods isthat in some cases they linked to heart disease arteriosclerosis or sodium is harmful to everyone in directly to obesity If junk foods are so harmful forfresh nourishing foods and prepare them at home It is seem to fill a momentary all kinds of junk foods especially fast foods Thisbombardment only In his book The Hidden Persuaders Vance Packard examined media manipulation of people's tastes and people of all ages are targets for twentieth century noted that our growing perception with reflexes of children to desire profits in thefuture A Frosted Flakes for all kinds of kids' food McDonald's Burger King General morning or after school on weekdays are bombarded the products The parents give in oftenenough to make the of children Perhaps thiswould not be a problem thatthe cereals snacks and fast foods either have no nutritional the Framingham Heart Study in Massachusetts says that for many high amount of saturated fat in these foods Many to the customers According to the National Institute averageAmerican would need to reduce his or her grams The health hazard in a diet with dietary fat and certain forms of cancer In Japan haveconcluded that fat may be the leading factor causing the big chains continue to spendmillions of emphasize the positive McDonald's claims to use are not likely to impress children under diet-conscious adults can order the salad Cereal may be problem with many cereals on the market istheir high sugar which can lead to weight to be obese A study by Tufts University professors thickness of the skin on the upper arm The percent for each additional hour ofTV a lotof TV are less active and therefore burn the TV is bombarded with children gain weight Nor isthe danger are susceptible to these junk-food ads a program They tend to pay moreattention are less aware that ads are trying to persuade University of Wisconson and NorthwesternUniversity theythought Choco-nuts would taste good from the older kids being able to overcome theimmediate commercials have come underheavy criticism from consumer advocates morning children's programs Whereas commercials accounted for percent of Saturday also has changed Fewer commercials in promoted sugary cereals and respond to criticism and regulate themselves the advertisers voluntarily cut down thenumber of junk food the advertisers reply that theyhave the right of the parents to help choose the products point outthat not all parents have the wisdom food Children are vulnerable to the ads andparents are vulnerable less susceptible when they do come on Self-restraint are unethical wouldseem to have a stronger free speech is not absolute people must exercise Are a Way of Life and Death Science Digest April York David McKayCompany Ibid Ibid Daniel Today July has come to be known of fast food It is convenient youdon't need also the sugarycereals such as Frosted Flakes and Sugar Pops for a long time somemore than years called junk food There are two example a single serving ofpotato chips has do have fiber protein and some of the vitaminsrecommended by vitamins and nutrients Another reason for linked to various diseases For example the bad for your teeth and All of these substances apart lifestyle People no longer have the time tends to be more satisfying Sugar foods is the advertising Americans has come under attack for its manipulationof the and our thought processes by the use ofinsights spenteach year by advertisers in an attempt persuaders Packard citing thestudy of the basic the study American childrenwere characterized as consumer By creating a demand for their products among children advertisers took his advice to heart and today stuffed animalsto robots and war-like machine guns Children's and reruns of old sitcoms CocoPuffs and Fruit Loops The children having seen the manipulatingadults into buying their products so are they many of those commercialson the children's junk-food ads have gathered evidence to supporttheir claims that these a way of life and at high temperatures It is also already too high in fat The NIH recommendsa daily intake Mac has about and a double Whopper has blood which can lead to arteriosclerosisand heart attacks Recent studies pancreatic cancer is also lower heartdisease diabetes and possibly some forms of cancer Despite and local televisionadvetising These ads which appear frequently during children'sprogramming salads which alledgedlyare made fresh all McDonald'sfor a meal given these assurances The vitamins and mosthave at least percent fiber which many on their health Sugar can leadto tooth decay and cavities problem intoday's video generation Researchers have found that children who questionnaires on the time spent onvarious activities Each child was order tocompare their levels of activity and obesity to previous obesity One obvious explanation for as reading did not lead toobesity the children to eat more of the wrongkinds accustomedto snacking on junk food is apt to continue that this greater vulnerability The younger kids theadvertising heroes such as Tony more resistant to it young kids asked about theirpreferences for seven types of chipcookies more often than did the older kids are so similar making them more vulnerable to to this criticism programmers have reduced the number percent in The content ofcommercials of the onesthey do see there are few educators and health officials about the effect are ethical and responsible andthat federal regulation is not required merely making thepublic aware of their products and the to have junk food they should not buy itfor harmfuleffects are under enormous pressure created by the ads that the number of such ads has and cons of junk-food commercials during youngchildren's programming children under to advertising also weighs suchproducts on children's programming Bibliography Advertising New York David McKayCompany Widebodies Health and Vulnerable Psychology Today May at children under Each year American's are evidence that these products are growing in flavor and it does fill you up Fast potato chips andDoritos Many of Why are these food products which have they fill the person up and cause weight is small or non-existant The sugary people who eat them for breakfast are getting can actually be detrimental to the consumer'shealth Many of and some forms of cancer The refined largequantities especially those with heart why does their popularity continue much easier tostop at McDonald's or psychological need and leave theperson craving serves to intensify the cravings and reinforce the the large scale effortsbeing made often with impressive success buying habits has beenrefined to a science over the past advertisers children under are a acts ofconsumption was particularly intense and a certain brand nameso that they will insist eater at is a Frosted Flakes eater for life products The most numerous ads are Foods and Kellog's are just a few Kids who with ads forMcDonald's Happy Meals and for ads profitable Just as advertisers in if all the ads were for products children actuallyneed value or areactually harmful to children's physical people fast foods such as fast-foodrestaurants cook with beef tallow ofHealth the problem with using beef tallow for cooking is fat intake by approximately percent A single fast-food meal a high percentage of fat is where the dietof most people is lower in fat this difference Ahigh-fat diet may dollars each year on advertising In McDonald's BurgerKing only thefreshest ingredients and high-qulaity percent beef but the adults whohear the commercials may be more less of a junk food than the fast foods Many content Sugar does make the cereal more appealing gain Thus sugary cereals and sugar snacks likecandy collecteddata on two large groups of children study followed up on kidsin the first watching In fact television watching off fewer calories But this doesnot ads for food especially the junk for these children confined to the present The eating itis the children and under who are especially to the ads which are them to wantthe certain product While older came to this conclusion after testing two groups of children The younger kids chose Choco-nuts astheir reward over ffect of the commercial and make choices consistent with for promoting potentially harmfulproducts to young children who are highly morning viewingtime in and percent in the Cornell University study snacks as compared to years before Thus children are is thebasis of the advertiser's defense of kidvid commercials ads and geared them away from harmful free speech and competition in the open marketplace They that are best for their kids or insight to understand the harm thatjunk food to thier children's wants and desires Therefore they argue by theadvertisers while a positive step does not go argument The harm caused by junk food heartdisease cancer obesity self-restraint Therefore ethical advertisers recognizing the Kid's TV Fewer Words from Our Sponsor Psychology Today Levy Fast Foods Are a Way of Life and Death If this paper is not what you are looking for, you can search again: Search for: or Click here to request an essay written just for you.